NGAA is a Los Angeles based advisory with over 10 years of experience in the art world. A specialist in the global and emerging markets, NGAA provides art consulting services to acquire work dedicated for private collections, corporations, and public projects.
When we received Nancy Gamboa’s answers to our branding questionnaire, one thing was clear, NGAA’s visual identity must include pink. We also learned right away that the logo, mark, and all the encompassing applications needed to reflect as much as Ms. Gamboa’s personality as her approach to art consulting. We strove to capture the boldness, confidence and freshness, NGAA brings to the art world, while positioning the visual identity as the sophisticated but unpretentious brand it is.